Here are some recent projects from my marketing and communications life.
As senior managing editor, one of my responsibilities has been to coordinate and direct the production of the school’s new magazine, Beyond. The goal of the publication is to communicate and spread the message of design and flourishing enterprise to a broader audience of leaders, executives, and managers. The first issue launched in print in June 2016.
The following video is a project I directed to communicate one of the key differentiators for Weatherhead. We use this video in prospective students promotions, social media awareness, and on the website.
Admissions and Recruitment Communications
Clear, consistent, and brand compliant communications with all constituents is critical to any organization’s success (also, alliteration, whenever advantageous). As the managing editor, I draft, edit, build and schedule all email communications across audiences using both MailChimp and Hobson’s Connect. Our admissions communication plan connects to prospective students based off of their interests and interaction with the school. Using the analytics provided by both programs, I make adjustments and experiment to improve our open and click-thru rates to increase engagement and create a personal experience for the end user.
Website and Content Management
I am also responsible for writing and editing all web content and providing direction on the development of the school’s website. Any additional side projects, conferences, and forums that require web content are also coordinated through my office:
It is my responsibility to promote any and all news items related to the school, including alumni announcements, faculty research and expert citations, and current student projects. We published 200 news stories on the website in 2015.
Here are a few recent articles I’ve written for the school:
- Weatherhead World Changer: Creative Health Care Management
- Youngjin Yoo Returns to Weatherhead
- The Gorilla Group continues to encourage entrepreneurship, 15 years after its founding
Additional writing samples from my creative work are available here.